"What kills a skunk is the publicity it gives itself.”

Case Studies

Over three years working as Public Relations Manager for luxury boat-builder Riviera, Denby increased the company's profile among target media and increased overall media exposure value from $800,000 to more than $3 million. He developed documentation and submissions for the Queensland Premier's Export Award 2005 and 2006. Riviera won Queensland Exporter of the Year in 2005 and 2006. He conducted all media liaison in judging for the national Boat of the Year in 2007 and 2008. Riviera won Boat of the Year in 2007 and 2008.

Emphasys Corporation

Denby managed a company name change for financial solutions developer Emphasys Corporation to enable penetration into the Asian market. The project involved change justification, change management from Board to staff and media, design of new logo, stationery, corporate brochure and product brochures. The change resulted in more than $1 million in new business in Asia during the first 12 months, including Malaysia’s second largest bank

Solution 6

As Divisional Marketing Manager, Denby recommended radical change to product pricing and promotion for Solution 6 Business Accounting Division, resulting in the division exceeding its sales budget for the first time

Alpha Imaging

Denby successfully developed a themed event for this client to promote new imaging technology as well as to expand clients' knowledge of Alpha's range of services. He gained financial co-operation from the company's suppliers and worked with technical staff and video crew to stage and promote the event. It resulted in rapid uptake of the technology by customers and gained new business for other imaging divisions.


  Direction – a plan well executed.